EthosFR Product Usage

Step 1: Get a baseline starting point for your vehicles. If you have a built in computer on your vehicle - don't trust it, our experiences have shown that it may not be accurate when it comes to generating actual miles per gallon -- calculate your mileage directly from the odometer. Don't trust what the manufacturer's sticker tells you.

Start paying attention as soon as you have ordered your product so that you have a baseline as soon as your product arrives. Having a baseline to use in evaluating your results with Ethos FR is critical. Without a true baseline, you cannot gage the percent of improvement accurately. A baseline is established by keeping a record on the amount of fuel you put into your tank and the miles that are driven between fill-ups. Why not get a small notebook to keep in the glove compartment to record your results? Here's how to begin developing your baseline.

• Fill up your vehicle

• Note the miles on your odometer.

• Drive as usual over the next few days or weeks.

• Refill your tank.

• Note the miles on your odometer.

• Determine the number of miles you have driven on that tank by subtracting the first mileage from your current mileage.

• Next divide the number of miles driven by the amount of fuel you just added to your tank. Example: 235.5 miles driven - divided by 12.886 gallons pumped = 18.275 miles per gallon.

• City miles are going to be different than highway miles - and you may want to establish a baseline for both.

• It may take 6 to 8 FULL tanks to start to clean out your system and begin to show a steady level of results.

• A simpler tracking mechanism can be to simply run your fuel down until your fill up light goes on. Do this several times and you will see your additional mileage.

Step 2: Have a smog/emissions test done on your vehicle  especially if you are considering becoming involved with For Earth as a business. Being able to show that you had dramatic reductions in emissions becomes a powerful marketing tool.

Step 3:

• The first tank of fuel with Ethos FR use 2 oz per 10 gallons of fuel. This is double the normal 'dose". Next tank, and every tank thereafter, use 1 oz per 10 gallons of fuel.

• Use 1 oz per quart of oil.

• Then each time you have your oil changed use 1 oz per quart.

• Many users are finding that after 3 oil changes they can go 2 to 3 times as long -- or even 5 times as long without an oil change

• To extend the life of your power steering and transmission use a one-time application of 3 oz in each.

In Canada and most other countries, gas is measured in liters rather than gallons. One gallon is equal to 3.78 liters. Therefore the correct usage of Ethos FR is roughly one ounce per every 40 liters of fuel.

http://www.4planetearth.com/capite

For Earth Corporate Team

For Immediate Release!!!

PLAYA DEL RACING WILL PARTNER WITH ETHOS forEARTH IN 2008

AL UNSER III TO DRIVE THE NO.21 PLAYA DEL RACING/ETHOS forEARTH CAR

9/8/2007

By Ryan J Smith - Public Relations (317.965.5006)

JOLIET, Ill. - Playa Del Racing is announcing a multi-year contract with Ethos forEARTH Corporation, and Al Unser III for an Indy Pro Series program and beyond.

Ethos forEARTH will become the primary sponsor of the Playa Del Racing Indy Pro Series car No.21 driven by Al Unser III, son of the two-time Indianapolis 500 Champion Al Unser, Jr. This multi-year contract will be a revolutionary sponsorship deal that is unprecedented in its design in motorsports history.

"Signing Al Unser III to a multi-year commitment means so much to the Playa Del Racing team," said Gary Sallee, co-owner of PDR. "We are building a program at Playa Del Racing, and Al (Unser III) is a cornerston in the foundation of our building process."

Ethos forEARTH Corporation, is a network marketing company that owns the exclusive international marketing rights for Ethos Fuel Refomulator. Ethos Fuel Reformulator is a non-petroleum based fuel additive and engine lubricant that reduces emissions, increases gas mileage, and extends vehicles engine life and performance. The product is non-toxic and 100% natural. The product has been used in millions of road miles of both commercial and passenger vehicles with documented reductions in emissions and increases in fuel mileage. Because the product improves combustion when combined with fuel, and reduces friction when introduced into the crank case, it dramatically reduces emissions reducing the introduction of hydro-carbons into the atmosphere. The product's environmental character is unique among fuel additives.

"Our marketing company currently has thousands of distributors in 16 countries from around the world that proudly represent our product," said Dan Atkinson, CEO of Ethos forEARTH. "Distributors are added every day, and each of these independent distributors will be contributing toward the sponsorship of PDR, and Al Unser III.

Therefore, each of those distributors will be a sponsor of the PDR team. This revolutionary partnership permits an independent business operator to become a sponsor of an actual racing team with only a fractional annual investment. The benefit to those distributors in brand building and brand awareness through this sponsorship initiative and the endorsement of Al Unser III, and Al Unser Jr. is enormous in assisting them in the building of their respective businesses. As we have begun to introduce the concept to our organization it has created an unbelievable energy and excitement that bodes extremely well for ours and their individual futures."

Al Unser III has signed a multi-year deal to drive for Playa Del Racing, as well as endorsing Ethos forEARTH Fuel Reformulator along with his father Al Unser, Jr.

"The Unser family is synonymous with motorsports and they will work closely with Ethos forEARTH to help promote our innovative product," said Miguel Gallimore, president of Ethos forEARTH. "I have been working with network marketing for many years and a deal like this has gone unprecedented. Our goal is to give our distributors the best possible resources to go forward in making their businesses profitable. Having the credibility of the Unser family will absolutely help our people in moving their product."

Al Unser, Jr is excited to be an endorser of Ethos forEARTH.

"I love being involved with this program," said the two-time Indianapolis 500 Champion, Al Unser, Jr. "The product that these people sell is revolutionary, and I love the idea that everyday people now have the chance to be a sponsor of a major race program. I told these guys the first time I heard about the product that I wanted to be a distributor!"

The signature of Al Unser III along with a photo of the PDR Indy Pro Series car will now appear on the new Ethos Fuel Reformulator bottle sold by distributors around the world.

"Playa Del Racing is my home now," said Al Unser III. "This team has taken me in and I can't even begin to tell you how much that means to me. I've been looking for an opportunity like this for a long time, and I look forward to building my skills in the Indy Pro Series and then taking my career to the next step with this team. ForEARTH is going to be a major part of my career now, and I can't wait to get started working with them."

This partnership will give PDR the opportunity to fund the 2008 IPS program, and possibly much more.

"The Indy Pro Series is a fabulous development series, and we look forward to building our program through the IPS in the future," said Susan Schafer, co-owner of PDR. "This partnership with forEARTH will give Playa Del Racing the opportunity to grow and give Al (Unser III) the best route to becoming a champion in open-wheel racing."

Playa Del Racing was founded in 2001, and ran the team's first race in 2005 at the Indianapolis 500. The team has continued to grow and has accumulated prestigious awards in motorsports such as the 2007 Indianapolis 500 Chase Rookie of the Year (Phil Giebler), 2007 Indianapolis 500 "Hard Charger" award (Jaques Lazier), and 2007 Fastest Rookie award (Phil Giebler).

You can get more information on Playa Del Racing or Al Unser III by visiting www.playadelracing.com. or see more information at http://www.4planetearth.com/capite

SONOMA, Calif. - Phil Giebler will return to the Playa Del Racing car No.12 this weekend at the Infineon Raceway in Sonoma, Calif.

Giebler returns to the seat after a three race break since his last race at Watkin's Glen, where he had two 4th places finishes that stand as PDR's best results.

"I'm really excited to get back into the Playa Del Racing/Ethos Fuel Reformulator this weekend," said Giebler. "It's been hard not being in the cars these last few weeks, but I'm ready to get in there and see what we can do. I've never raced at Infineon (Raceway), but I'm confident we can put together a good showing this weekend."

Giebler will race the usual No.12 car, but similar to the last two Indy Pro Series events the Playa Del Racing machine will not be the sky blue that adorned the PDR car for the first half of the season. Tom Wieranga will step out of his No.41 machine with Giebler and the Playa Del Racing team taking over the car for this weekend's event.

"We made a deal with Tom (Wierenga) prior to the Nashville event," said PDR co-owner, Gary Sallee. "Unfortunately, the car was involved in an accident in Nashville that almost kept us from being in Sonoma this weekend. The Guthrie Racing guys did a heck of job putting the new car together with some help from our PDR boys, and hopefully we'll get a solid result this weekend to honor their efforts."

Giebler, the 2007 Indianapolis 500 Chase Rookie of the Year, is considered a road course specialist, but has never competed in a race at the Infinion Raceway. PDR Engineer, Mike Colliver, will play a key role in preparing a car that Giebler is comfortable in racing around the 2.22 miles road course featuring several elevation changes and blind corners.

"Phil (Giebler) is an outstanding road course driver and we're all confident he will get the hang of this track pretty quickly," said Colliver. "This is a very challenging track for both the drivers and the engineers which makes for a fun weekend for everyone in the series."

You can see Phil Giebler and the rest of the Indy Pro Series driver navigate the challenging 12 turn road course all weekend on indycar.com, or you can catch the taped national broadcast on ESPN2 Thursday, August 30 at 5:30pm.

Go to playadelracing.com for more information on Phil Giebler, Al Unser III, and the rest of the Playa Del Racing crew. Race one starts are 2:45pm EST on Saturday, and race two starts at 1:20p.m. on Sunday.